This Graphic Design project must be saved as a PDF, and saved in the appropriate location on the server, in order to be considered a "Completed Assignment"

Corporate “Branding” stems as far back as the old west, and beyond.

These icons serve businesses, world wide, as a quick identifier for consumer to product gravitation. And, it is because of the very nature of branding and logo design that companies pay out top dollar for designers to illustrate their calling card to the general public. Of course, this wasn’t always the case.

The complexity or simplicity of a logo can act to either build a logo’s strengths or to expose it’s every weakness. Take, for instance, the Nike Logo (the swoop). This logo has been around since 1971, designed by Carolyn Davidson for a whopping $35, and represents the wings of the Greek goddess of victory. Microsoft’s logo, designed by Scott Baker, utilized a lower case “s” in it’s design to emphasize the “soft” part for “software”. The slant of the logo is illustrative of speed.

There is a wide variety of logos in the world today. From local bands to stadium-filling rock stars, from small mom-and-pop stores to globally renowned super markets, the list of logos and brands is endless. And, designers are demanding good pay for their craft, especially because of the exposure of their creation to the public eye. It is your task to step into the designer’s shoes, to create your own identity as a designer. Your logo must reflect not only something about yourself, but also your ability and your attention to detail and quality.

For more information on corporate logos, view this website

In order to complete this assignment, the student must provide the following
(2 points each - 18 points total):

Here is the scenario: You are starting a Graphic Design business. Your business name can be anything you want (as long as it's school appropriate). But, your logo must reflect that it is a Graphic Design Business (ex: Black Dog Studios, FireFly Graphics, PinStrip Designs). 

• Three thumbnail sketches will be provided to the instructor (These can be created either using Paper/Pencil or you can use the Adobe Illustrator Draw or Adobe Photoshop Sketch)

• One "rough" of the accepted logo will be illustrated. The "rough" is a better illustration of the design idea but not quite a finished/polished product
• The finished Logo ("comp") must be created in Adobe Illustrator. This is the final piece that you would present to a client.
• Logo must accurately reflect the rough
• Logo must be "school appropriate"
• Logo must not be a blatant plagorization of another logo
• Four versions of your Logo must be created
  • Thumbnails and Roughs - The Sketched version
  • Comp Black and White Version.
  • Comp Color Version
  • A Render: Photoshopped version (utilize some sort of effect, texture, pasted into image of wood grain, granite, or something to make the logo visually stimulating
• Completed logos must be saved as an Adobe PDF document. Logos that are not saved as PDF will not be considered submitted and therefore will not be graded. Download this file as a sample of how to layout your logo PDF file.
• Subjective analysis of Logo (see Grading Policy)

• Does your logo look just as good in black and white as it does in color? Good logos look fine in color. Great logos look fabulous in black and white.
• Does your logo look too "photographic?" Logos should be very "vector" - objects, lines, shapes, etc. Avoid the photographically 3D look.
• For this assignment, avoid using just a straight text logo.

When is a design considered "plagarism?"

STEL 2 Core Concepts of Technology and Engineering

2D: Develop a plan in order to complete a task

2S: Defend decisions related to a design problem

2Y: Implement quality control as a planned process to ensure that a product, service, or system meets established criteria

STEL 7 Design in Technology and Engineering Education

7H Illustrate that there are multiple approaches to design

7I: Apply the technology and engineering design process

7J: Evaluate designs based on criteria, constraints and standards

7K: Interpret how good design improves the human condition

7L: Apply universal principles and elements of design

7N: Practice successful design skills

7O: Apply tools, techniques, and materials in a safe manner as part of the design process

7Q: Apply the technology and engineering design process

7R: Refine design solutions to address criteria and constraints

7V: Improve essential skills necessary to successfully design.

7Y: Optimize a design by addressing desired qualities within the criteria and constraints

7BB: Implement the best possible solution to a design

7CC: Apply a broad range of design skills to their design process

7DD: Apply a broad range of making skills to their design process

STEL 8: Applying, Maintaining, and Assessing Technological Products and Systems

8J: Use devices to control technological systems

8N: Use various approaches to communicate processes and procedures for using, maintaining, and assessing technological products and systems